In “What is Strategy,” Michael Porter writes that “strategy is creating fit among a company’s activities (75).” He delineates success of a strategy through a company’s ability to do many unique things well, and align them in a way that makes it very difficult for competitors to replicate. The core themes (such as high level of service, endless customization) that comprise company’s strategy are therefore so tightly integrated that one could not be separated from another. Competitive advantage emerges from the entire system of activities that is different from that of rivals. The three sources of strategy as identified in the article are customers’ needs, accessibility, and or the variety of a company’s products or services. Needs -based positioning targets a specific group of customers and caters to all of their needs. Ikea presents an excellent example of this as their strategy is to be a one-stop, convenient shop for all furniture needs of price-sensitive......
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