'Goodyear: The Aquatred Launch'
Submitted by lyky1110 on January 28, 2007
Category: Business
Words: 1239 | Pages: 5
Views: 587
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Case Title:
Authors: John A. Quelch and Bruce Isaacson
Publication: McGraw-Hill
Key Issues:
' How can Goodyear be more competitive and maintain its leader position?
' How to launch Aquatred effectively?
Factors that should be taken into consideration:
' Intense competition
Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the company still had to be very careful in all things done because the competition was so intense. There were so many players in the industry, both branded and private label. Although, each of them had less than 10% of market share, the second in rank, Michelin, was growing very fast in both replacement and OEM market. Also, the private label had become the biggest threat for all......
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Approximate Word Count: 293
Approximate Pages: 2 (260 words per double-spaced page) |