Target Market
SWOT Analysis
v Strengths
ÿ The name “Crush” is the first name people think of when they think of orange soda.
ÿ World’s first soft drink marketer, now 4th largest one
ÿ Schweppes brand equity support
ÿ Crush has is a long life brand
ÿ Crush has high awareness in big cities
ÿ Crush is the most recognized orange flavored soda name
ÿ It is used in many trendy pop-culture outlets (i.e. vintage clothing, popular restaurants
ÿ Crush has sufficient resources
v Weaknesses
ÿ Cadbury Schweppes PLC owns two orange flavored soft drinks, Sunkist and Crush
ÿ Cola’s represent 67% of soft drink consumption while orange flavored only accounts for 3.9%
ÿ Crush is lacking a diet Crush leaving us out of 31% of the industry
ÿ Crush and Sunkist used less on advertising than other companies with orange soft drinks
ÿ Crush had the lowest market coverage of orange sales potential among major competitors because of the decision to try and sell......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 5688
Approximate Pages: 22 (260 words per double-spaced page) |