Executive Summary
As a market leader, Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non-voice services. Because, the company knows in near future, voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence, the company is trying to maintain the leading position in non-voices services as well like SMS, Push-Pull, and Information related services at the early growing stage. These services are working as a building block to increase GP’s service value.
Coming up with innovative service is easier than making subscribers aware of services. Hence through this report, I have tried to find the GP subscribers’ service awareness status. A comprehensive telephone survey was conducted to get subscribers’ feedback about their GP services’ awareness level. 120 respondents were picked up randomly from GP subscribers’ directory.......
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Approximate Word Count: 41222
Approximate Pages: 159 (260 words per double-spaced page) |