Industry brief: Music recording
In the music business is one is a set of recording companies that produce over 20,000 new recordings each year, The object of the recording companies is to get these titles on the shelves of retailers and then to get them off the shelves into the hands of the public.
These shelves are very full. And not only are recordings in every type of music contending for shelf space, but they are also contending with over 100,000 backlisted titles. So that the Black Crowes are not only competing with Eminem for space in the Tower Records shelves; they are also fighting with five decades of predecessors from Chuck Berry and the Beatles through to Metallica and Aerosmith.
It costs several million dollars to record and launch any major new pop album these days. And audience tastes are unpredictable, so many of these launches are for naught. Music companies are saved by the occasional big hit among the many flops. But winning shelf space and mind space while......
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Approximate Word Count: 2975
Approximate Pages: 12 (260 words per double-spaced page) |