Advertising Practices used by BMW in the UK and US
All advertisements for BMW focus on BMW's brand values; however the way these are expressed evolves in response to economic, environmental and competitive changes. One thing that all BMW advertisements have in common is that they focus entirely on the cars.
TV
Branding campaigns and new car launches.
Radio
Branding campaigns (2002 was the first year that BMW used radio for national advertising). It does not tend to be used at a national level, although may be used regionally.
Press
Color press for example: Vogue, lifestyle magazines, motoring publications, broadsheet newspapers and tabloid newspaper weekend color supplements.
Black & white: national press.
Some regional publications (for tactical campaigns).
Outdoor campaigns
A high impact, high awareness medium used mainly for branding and new car launches.
Online advertising
On selected 3rd party sites which can deliver to relevant audiences.
In addition......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 708
Approximate Pages: 3 (260 words per double-spaced page) |