Frameworks for Global Strategic Analysis
Donald R. Lessard 1
Massachusetts Institute of Technology
Keywords: global strategy, competitiveness, geographic scope, internationalization,
globalization/localization.
1. Introduction
Strategic analysis in a global setting involves competition in industries that
extend across national boundaries and among firms with different national
home bases that may tap into strategic resources in more than one location.
This note provides frameworks for global strategic analysis at four levels: the
geographic scope of the industry, the competitiveness of various locations, the
geographic reach of the firm, and the global integration vs. local focus of
specific activities. This multilevel approach makes it possible to "zoom in" on
a particular strategic setting, taking into account the most important factors at
each level.
2. Levels of Analysis: Issues, Frameworks and Actions
This note introduces the principal frames of reference......
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