Company Background
Oakley Inc. is a manufacturer of consumer products that specializes in high end sports eyewear, sunglasses, apparel, and accessories. They also focus on design and development of new advancements in technology for sports optical. Headquartered in Orange County, California, they aim to provide the best product for professional and amateur athletes (Oakley.com). The majority of their product is sold in optical stores, sunglass retailers and specialty sports stores, and department stores throughout the United States and in over 100 other countries (Mergent Online). Oakley’s sunglasses and clear prescription eyewear can be fitted with any prescription from the consumer and they offer 19 different colors for the lenses. In 2003 the firm released 535 different apparel styles and accessories (Mergent Online). In addition to eyewear they also produce footwear, analog watch products, goggles for motocross, and hockey gloves (MarketLine Online).
Oakley hold many......
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