To help better understand Mexico’s culture, a brief overview of Geert Hofstede’s study of different cultures would be useful. Hofstede’s cultural taxonomy helps in the understanding of cultural differences. Hofstede proposed that people carry mental programs that are developed during their childhood and are reinforced by their culture (Lustig, Koester, 2006, p.114). Through these programs, the ideas of a culture are expressed through its principal values. Hofstede conducted a study of over 100,000 IBM employees in over seventy-one countries in order to identify these principal values in different cultures. After his initial study, he conducted additional research in additional countries not in the IBM sample. Through his study and additional research, he identified five dimensions along which dominant patterns can be categorized; individualism versus collectivism, uncertainty avoidance, power distance, masculinity versus femininity, and long-term versus short-term orientation......
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