"A report on BP (Oil and Chemical company) and its E-commerce Arm"
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Introduction to BP
Several questions arise if we are given the possibility that an oil exploring company wants to use e-commerce for its B2B and B2C operations. These open-ended questions are well replied to by BP’s ‘digital business program’ which has been globally recognized for its present and future initiatives. Before we critically analyze BP’s e-commerce operations I would like to briefly outline BP’s position in the world market.
BP Amoco (now known as BP) is one of the largest most integrated oil companies in the world. Operating in more than 100 counties, in six continents and serving 10 million customers every day throughout the world. The companies’ main activities are exploration and production of crude oil and natural gases; refining, marketing, supply and transportation; solar power......
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Approximate Word Count: 3172
Approximate Pages: 13 (260 words per double-spaced page) |