INDEX
1. Executive Summary 3
2. Company Description. 4
A. Vision-mission 4
B. Organization 4
3. Product and Service Description 5
A. Product Summary 5
B. Value Proposition 6
4. Situation Analysis 6
A. Market Summary 6
i. Target Market 6
ii. Customer Analysis 7
iii. Market Trend 8
iv. Behavior Factors 9
B. SWOT Analysis 9
i. Strengths 9
ii. Weakness 10
iii. Opportunities 10
iv. Threats 10
C. Competition 11
D. Product Offering 11
E. Key to Success 12
F. Critical Issues 12
5. Marketing Strategy 13
A. Marketing Objectives 13
B. Target Markets 13
C. Positioning 15
D. Strategies 15
i. Brand 15
ii. Product 16
iii. Marketing Communication 17
iv. Pricing 19
v. Place 22
E. Marketing mix 22
F. Marketing Research 22
6. Financials 23
A. Break-even Analysis......
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Approximate Word Count: 3417
Approximate Pages: 14 (260 words per double-spaced page) |