Pixar 2001
The Future of the Disney Alliance
I. Introduction
It was Monday morning, November 5, 2001. Steve Jobs, CEO of Pixar Animation Studios, had just finished reviewing the opening weekend box office receipts for Monsters, Inc., the latest theatrical release produced by the partnership between Pixar and Disney. He sat back and pondered the future of his company and its relationship with Disney.
Jobs needed to consider the brand equity that Pixar had established through its recent successes, primarily through its alliance with Disney. He needed to take the company’s financial status into consideration, along with the recent and future activities of its competitors, and an honest assessment of the company’s competitive advantage in the realm of digitally animated film product. Was it their technology? Was it their creativity and story-telling ability? Was it their ability to meld these elements together in an effective, box-office-friendly manner? Or, was it......
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Approximate Word Count: 5272
Approximate Pages: 21 (260 words per double-spaced page) |