Over the last 10 years, there has been a dramatic increase in visitors to the cinema. The total audience number in 2000 was 143 million compared with 97 million in 1990. This 47% increase would seem to suggest that Hollywood's focus on the blockbuster film has had a large impact on box-office figures.
The blockbuster is aimed at a much wider audience and combines many genres in one. This means that it doesn't target a specific audience, but a wide range of potential viewers. For example, Titanic contained something for everyone. Since new Hollywood began to focus on the blockbuster, more films have been released that follow a formulaic pattern. This makes the films fit with the audiences' expectations. They are not surprised by what they see and can have an easy, predictable viewing experience.
However, blockbusters may not be the only reason for a rise in British box-office figures. Between 1950 & 1960, cinema audience figures were extremely high, as people would often go to......
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