I. CURRENT SITUATION 3
A. CURRENT PERFORMANCE 3
B. STRATEGIC POSTURE 3
1. Mission & Objectives 3
2. Strategies 4
3. Policies 4
4. Summary 4
II. CORPORATE GOVERNANCE 4
A. BOARD OF DIRECTORS 4
B. TOP MANAGEMENT 5
III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6
A. SOCIETAL ENVIRONMENT 6
1. Economic 6
2. Technological 6
3. Political-legal 6
4. Sociocultural 7
B. TASK ENVIRONMENT 7
1. Threat of new entrants 7
2. Bargaining power of buyers 7
3. Threat of substitute of products or services 7
4. Bargaining power of suppliers 7
5. Rivalry among competing firms 8
6. Relative power of unions, governments, special interest group, etc. 8
C. SUMMARY OF EXTERNAL FACTORS 8
IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESS (SWOT) 10
A. CORPORATE STRUCTURE 10
B. CORPORATE CULTURE 10
C. CORPORATE RESOURCES 10
1. Marketing 10
a. Product: 10
b. Price: 11
c. Place: 11
d. Promotion: 11
2. Finance 12
3. Research and Development (R & D) 13
4. Operations and......
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Approximate Word Count: 9469
Approximate Pages: 37 (260 words per double-spaced page) |