XM Satellite Radio Case
1. How is XM Satellite Radio differentiating its product from that of Sirius?
XM satellite has tried to differentiate itself from Sirius Satellite by providing programming that effectively brings value to its target markets. They have also developed a multitude of receivers to fit every users need or want. XM has also merged their product into other consumer products such as vehicles.
In February 2007, XM Radio and Sirius Radio announced that they planned to merge into a single satellite radio company. XM and Sirius are both in debt, and a merger could solve that problem. The merger may also lead to lower prices and more programming choices for consumers. Some people are worried about the two companies joining, fearing a monopoly would raise prices. “With a merger, Sirius and XM stand to save a lot of money. ‘There are billions of dollars--billions with a 'B'--that could be saved,’ says Sirius CEO Mel Karmazin. And failing to merge could be......
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