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Gap Analysis: Riordan Manufacturing


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Introduction
Riordan Manufacturing is a global plastics producer tat employs 550 people with projected annual earnings of $46 million. Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. Extreme precision and enthusiastic quality control are the hallmarks of Riordan Manufacturing. Riordan’s facilities are in San Jose, California, Albany, Georgia, Pontiac, Michigan and Hangzhou, China. Riordan Manufacturing is wholly owned by Riordan Industries, a Fortune 1000 enterprise. Due to declining sales and uneven profits over the past two years, Riordan have made strategic changes in the way it manufactures and markets its products. Also, the company has adopted a customer-relationship management (CRM).
Situation Analysis
Issue and Opportunity Identification
Riordan conducted a recent annual survey that exposed a decrease overall job satisfaction, particularly in the areas of compensation and benefits. “The ultimate success of a company’s......

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Approximate Word Count: 1455
Approximate Pages: 6 (260 words per double-spaced page)

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