Conventional Wisdom
One April Morning, Martha House, president of Trap-Ease America, entered her office in Costa Messa, California. She paused for a moment to contemplate the Ralph Waldo Emerson quote that she had framed and hung near her desk: ''If a man can make a beter mousetrap than his neighbor, the world willmake a beaten path to his door''. Perhaps, she mused, Emerson knew something that she didnt. She had the better mousetrap-Trap-Ease-but the world didnt seem all that excited about it.
The National Hardware Show
Martha had jsut returned from the National Hardware Show in Chicago. Standing in the trade sow display booth for long hours and answering the same questions hundreds of times had been tiring.Yet, all the hard work had paid off. Each year, National Hardware Show officials held a contest to select the best new product introduced at that year's show. The Trap-Ease had won the contest this year, beating out over 300 new products.
Such notoriety was not......
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