1. Executive summary
The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a market research was conducted through a face to face questionnaire and the results analyzed through a statistical program called SPSS. These results can be found in Appendix A. On the basis of these results, recommendations are given to Caddyhome regarding these topics.
2. Introduction
Caddyhome is the home delivery service of the Delhaize Group which is active in 7 countries across 3 continents. For years, they have focused on the selling of grocery products. Caddyhome is now thinking of extending their product......
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Approximate Word Count: 1641
Approximate Pages: 7 (260 words per double-spaced page) |