Gatorade: History and Product Offerings
History
Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company, a division of PepsiCo. It was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators).
New brands include its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
Current Offerings
Performance Series – tag line “sports hydration and nutrition for specialized needs”: Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contained a large proportion of protein in addition to its carbohydrates.
In 2001, Gatorade introduced the (as now is known) Gatorade Performance Series, a special line of sports nutrition......
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