XEROX CORPORATION
(Corporate Social Responsibility)
1. Introduction – Xerox company profile
Xerox Corporation is the world’s leading document management company. The company is manufacturing and selling printers, digital printing presses and systems, photo copiers and related supplies. Xerox started to expand rapidly between 1960 and 1970. In the mid 1980’s Apple decided to buy Xerox but the deal finally did not happen. Xerox sued Apple for stealing and using its graphical user interface on the Macintosh computers but the case was dismissed. In the 1990’s Xerox recovered and continued to grow by selling high quality products and became a $16 billion market leader digital company by now. (xerox.com, 2007)1
2. Social Responsibility
Joseph McGuire, in 1963, stated that “social responsibilities supposes that the corporation has not only economic and legal obligations, but also certain responsibilities to society” [p. 144]. It means that Xerox as a manufacturer,......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 620
Approximate Pages: 3 (260 words per double-spaced page) |