Business Culture of Best Buy, Circuit City’s biggest competitor
Best Buy’s vision is to make life fun and easy for consumers. Their business strategy is to treat customers as unique individuals, meeting their needs with end-to-end solutions, and engaging in energizing the employees to serve them, while maximizing overall profitability. As of March 2008, Best Buy operated 923 stores in 49 states. In the United States, Best Buy offers five revenue categories:
1. Consumer electronics
2. Home office
3. Entertainment software
4. Appliances (not offered by Circuit City)
5. Services (Geek Squad)
The management at Best Buy thinks that one size does not fit all. As they grew, they recognized that there are new places to grow. Their formula for growth is simple, they look for unmet customer needs, and come up with the best way to meet those needs and serve those customers in order to grow. The management has decided to start creating their own private label product; not just sell......
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Approximate Word Count: 803
Approximate Pages: 4 (260 words per double-spaced page) |