COMPETITOR ANALYSIS
A. Competitors’ Strategy
A look at Family Furniture’s competition requires us to take a look at some primary and secondary threats. Primary threats to Family Furniture include Crate & Barrel, Pottery Barn and IKEA. Secondary threats include independent furniture stores, big box stores, Costco and Sam’s, and the Internet websites.
Crate & Barrel and Pottery Barn are similar in their market strategy and target audience and both have locations in the area Family furniture compete in. Both sell higher end contemporary furniture and have great name recognition as a national chain and portray an image of providing good service, high quality products, and sell a lifestyle. They are extremely successful in portraying their product in a lifestyle of casual sophistication that their target audience aspires for and is drawn to. Their weakness tends to be in the form of price, especially with college students, recent grads and first-time homeowners. I have......
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Approximate Word Count: 2415
Approximate Pages: 10 (260 words per double-spaced page) |