The report analyzing the internal environment of Halterm and identify its strengths and weaknesses to maintain a profitable business. The functional analysis is divided into 7 parts. 1. Marketing (strength). As Canada’s largest Atlantic coast container terminal operation, it services the needs of domestic and international shipping lines that call at the Port of Halifax by providing the logistical link between the ocean-going vessels and the inland transportation system, and the facility is a full-service operation and provide stevedoring services for ro-ro and break-bulk cargo as well. Its price is in a high category within the coast container terminal industry. Halterm’s promotion aimed at improving customer service and reducing terminal operating costs. 2. Finance/Accounting (strength). Halterm has a good financial situation. Although the debt ratio is increased from 1995 to 1996, the cash coverage is increased. 3. Operation (moderate). Herterm’s operating system is......
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Approximate Word Count: 316
Approximate Pages: 2 (260 words per double-spaced page) |