1. Executive Summary
Well Pharma, SA is a pharmaceutical company, founded in April 2008, in Porto, Portugal.
The company aims to sell pharmaceutical products, in many therapeutic areas, such as: anti-infective, anti-hypertensive and anti-diabetic. The main object is to create with the target market a close relationship in a way that they will identify the Well Pharma products´ at the time of prescribing.
The company seeks to invest in a business area with strong potential for expansion, given the aging of the general population (Kotler & Keller, 2006, p. 78). Thus, a large margin of growth is expected for these products, with objectives and targets set by a strong strategic planning and perfectly balanced promotional campaigns throughout the national territory. Well Pharma is concerned on a regular effectiveness evaluation of each promotional investment and it will also be evaluated its impact on sales.
The marketing plan and market research indicates that the target......
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Approximate Word Count: 528
Approximate Pages: 3 (260 words per double-spaced page) |