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Apple Ipods Marketing Strategy


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INTRODUCTION
An MP3 player is a piece of portable hardware which can store and play MP3 files and other audio file formats. MP3 players are rapidly replacing portable CD players as the choice of consumers, as they are very compact in size, and have large capacities which enable people to store a large quantity of music files to use whenever they wish.
There are two main types of MP3 player; those that use flash memory technology, and those which use hard disk drives (also known as ‘Digital Jukeboxes’). The flash memory MP3 players currently hold far less data than most hard-drive players.

iPod is a brand of portable media players designed and marketed by Apple and launched in October 2001. Devices in the iPod range are primarily digital audio players, designed around a central click wheel — with the exception of the iPod shuffle, which uses buttons because of its size. As of October 2005, the line-up consists of the video-capable fifth generation iPod, the smaller iPod......

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Approximate Word Count: 2422
Approximate Pages: 10 (260 words per double-spaced page)

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