Environmental Factors Paper
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social, economic, technological, competitive, and regulatory.
The social forces of the environment as defined in Marketing, include the demographic characteristics of the population and its values (Kerin & Berkowitz, Hartley & Rudelius, 2006, p. 74). This includes gender differences, buying patterns, diversity, culture, and attitudes. The Company refers to this factor as corporate citizenship. Corporate citizenship is one of core values and is integral to the companies’ expertise in flight and technology. knows that they have a global impact and that their combined efforts can yield sustainable improvement in the communities in which they live, work, and support.
The second environmental factor is economy. According to Marketing, the economy pertains to the income,......
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Approximate Word Count: 945
Approximate Pages: 4 (260 words per double-spaced page) |