The Ford Motor Company
Part One: Data Collection
Data Collection and Market-Product Grid
Market Segment Product
General Group with Need Luxury Sedan Lincoln SUV Expedition Mini-Van Freestar Economy Sedan Focus Hybrid Escape Hybrid Pick-up Truck F-150
Safety Conscious Consumers Families with children P
Older (Elderly) People S
Financially Conscious Consumers Students P S
Young Adults P S
Families with children S P S
Older (Elderly) People P S
Physical Power Conscious Consumers Construction Workers S P
Oilfield Consultants S P
Image Conscious Consumers Business Professionals P P
Middle Aged Adults P P
Older (Elderly) People P S
Environmentally Conscious Consumers Students S P S
Families with children S P
Environmentally Aware S P P
P =......
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Approximate Word Count: 2100
Approximate Pages: 9 (260 words per double-spaced page) |