Stereotype is generally a generalization about a group of people that other people
make based on their personal experiences or limited knowledge. In advertising
industry, stereotypes conform to a visual pattern of appearance and behavior that is
easily recognized and understood to communicate to the audiences. Sometimes
stereotype is deliberately set up to stimulate demand particularly in women and
beauty business. Producers create needs by using images of ideal women which are
unattainable for all but a very small number of women then the stereotype is
reinforced to customers by the presence of advertisement. On the one hand, this
strategy seems to have a powerful effect as beauty industries are continually growing.
On the other hand, research indicates that exposure to images of unrealistic ideal
female bodies is linked to depression, loss of self-esteem and the development of
unhealthy eating habits in women and girls.
Dittrich......
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