Advertising is part of the promotional mix consisting of PR, sales promotion, media advertising and direct response marketing. Advertising is used to promote products or service that meet customers demands though these maybe psychological needs and wants and may even be stimulated by the advertiser. Advertising can position products and services in the market-place to give them a differential advantage or competitive edge.Advertising can also be used to support existing products as well as to launch new products into the market-place
Advertising is paid and/or sometimes free communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, and billboards. Advertisements can also be seen on the seats of grocery......
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