4.0 Integrated Marketing Communication Management:
The key management issues of our IMC campaign are to set objectives that will help to design effective messages based on our opportunity analysis cited before. Our main objectives:
• Develop brand awareness
• Change customers beliefs and attitudes
• Increase our service demand
• Encourage repeat purchase
• Encourage customers to use our services
• Built costumers loyalty
• Enhance firm image
• Increase market share
• Reinforce purchase decisions
4.1 IMC Objectives:
The first IMC objective deals with the consumer market. People are not aware about the services of Magic Night. Moroccan society is shy to discuss the problem of its sexual lives and share them with others, also it wants solutions for these problems but at the same time it does want solutions for these problems. However, the Moroccan society does not know how to solve their sexual problems. Here comes the role of our company to provide......
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Approximate Word Count: 387
Approximate Pages: 2 (260 words per double-spaced page) |