Where Are My Best Markets?
Sales results, growth opportunities, competition within a given market– these are all important things to take into consideration when deciding where to advertise. The process of deciding which markets to support with marketing dollars can be a daunting one. Fortunately, Empower has a tool that takes away the guess work and prioritizes markets based on each advertiser’s needs.
Market Advantage Prioritization Systems (MAPS(sm)) is a proprietary tool that determines the optimum markets with the highest ROI potential. MAPS(sm) can best be described as a turbo-charged market evaluation system that is completely customizable by advertiser. The tool analyzes product/brand/retail sales, product/category growth, competitive environment, media costs by market, plus any other measures important to that advertiser’s business. Markets are assigned a MAPS(sm) score which prioritizes the advertiser’s most important markets. This tool has the ability to......
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