Environment: Cultural
Industry: Retail-Apparel
Indian Marketing System and Environment
India is a country of diverse cultures and so is its Marketing System. There exist several types of marketing systems, out of which four types of system organizations, namely, the horizontal marketing system, the vertical marketing network, the direct marketing system and the network marketing system are most prevalent in India.
Horizontal Marketing System refers to joining of two or more corporations on the same level for the purposes of pursuing a new marketing opportunity. Usually a horizontal marketing system is established so that the individual members can combine resources to make the most out of the marketing situation. Products from each member can be marketed and/or distributed together, such as a bottle manufacturer combining with a producer of dehydrated salad dressing preparations. The two products are marketed together, allowing the two companies to combine......
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Approximate Word Count: 6303
Approximate Pages: 25 (260 words per double-spaced page) |