Executive summary
The retailing arena in India has historically been dominated by traditional formats and only 2% of retail flows through organized sector vis a- vis USA where 85% retail sales come from Organized sector like Super markets. However, In recent years, a large number of business houses have invested in setting up stores/ malls and have built businesses within retail. Many Corporate houses have already announced their retail plans, which includes many Pharma companies too. Imagine walking into a one-stop shop for your entire healthcare needs. Going by an ORG-Marg study on the emerging scenario of Pharma retailing in the country, small chemists are likely to close shop with the emergence of big retail Pharma chains promoted by Pharma companies themselves, thereby marking the end of unorganised Pharma retailing in the country. The emergence of organised Pharma retailing would result in elimination of intermediaries and customers will thus be benefited by the margins......
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Approximate Word Count: 8330
Approximate Pages: 33 (260 words per double-spaced page) |