1. Introduction
The main purpose of this report is to determine the importance of the Location in retailing. It includes an analysis of Tesco and Corner Shop locations by taking into account all the factors of well chosen place for retail store as well as current situation on the Market. Report discusses the role location played in the success of those retailers. It also tries to assign the importance of the Location in comparison to other elements of the retail Marketing Mix.
2. Background
2.1 Tesco Profile:
Tesco plc is a UK-based international grocery retail chain. Tesco now controls just over 30% of the grocery market in the UK. The operating profit of the group was £2,648 million 2007, recording 16.1% increase over 2006 .
source: TNS Worldpanel
With share of around 31, 55% of the Grocery Market in the UK, which is approximate to the combined share of its main competitors – Asda(16,60%) and Sainsbury(16,22%), Tesco is a definite Market leader .......
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Approximate Word Count: 2193
Approximate Pages: 9 (260 words per double-spaced page) |