Cognitive Dissonance
How do human beings make decisions? What triggers a person to take
action at any given point? These are all questions that I will attempt to answer
with my theoretical research into Leon Festinger's theory of cognitive
dissonance, as well as many of the other related theories. We often do not
realize the psychological events that take place in our everyday lives. It is
important to take notice of theories, such as the balance theory, the congruency
theory and the cognitive dissonance theory so that one's self-persuasion occurs
knowingly. As psychologist and theorist gain a better understanding of
Festinger's cognitive dissonance theory manipulation could occur more easily
than it already does in today's society.
Leon Festinger's cognitive dissonance theory is very closely related to
many of the consistency theories. The first of the major consistency theories,
the balance theory, was proposed by Fritz Heider (1946, 1958) and was later
revised......
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Approximate Pages: 8 (260 words per double-spaced page) |