Technological Impact. · Changes in market demand · Marketing strategy: - As a company devpelopes and matures it will have to changes it's marketing strategy to compete and grow with other companies that are challenging the present company. I will take the car industry for an example. In the industry group there are many different competitors. Weather large or small they are all fighting for a piece of the nation and international market. The larger companies will have just as much trouble adjusting to change as a smaller company. This is because a small car company that does not produce many cars will find that to advertise a car on a small scale will probably take the same percentage of profit as a large company that needs to advertise on a large scale to keep the company going. In the car industry, manufactureres will be bringing out new models and varieties of cars all the time due to the intense competition to be at the top. There are seasonal changes in market demand; these......
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