According to Leon Mann, conformity means ‘yielding to
group pressures'. Everyone is a member of one group or
another and everyone expects members of these groups to
behave in certain ways. If you are a member of an
identifiable group you are expected to behave
appropriately to it. If you don't confirm and behave
appropriately you are likely to be rejected by the group.
Like stereotypes, conforming and expecting others to
conform maintains cognitive balance.
There are several kinds of conformity. Many studies of
conformity took place in the 1950's which led Kelman to
distinguish between compliance, internalisation and
identification. Compliance is the type of conformity where
the subject goes along with the group view, but privately
disagrees with it. Internalisation is where the subject comes
to accept, and eventually believes in the group view.
Identification is where the subject accepts and believes the
group view, because he or she wants to become associated......
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