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Television And Commercialism


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Television and Commercialism


Television is populated with images which are superficial and lack depth.
Programs look more like ads and ads look more like programs. All this leads to
a close circle of consumerism. The three excerpts relate to these unifying
ideas thus the validity of their argument.
"Surface is all; what you see is what you get. These images are proud
of their standing as images. They suggest that the highest destiny of our time
is to become cleansed of depth and specificity altogether." (1). We live in a
world populated by images. Children's television has concocted small, preset
groups of images such as rainbows for happiness, red hearts for warmth, unicorns
for magical regeneration, and blondness to indicate superiority ( 2). Images
are just that—images which keep the viewer on a superficial level. For instance,
in the program Sailor Moon, little girls are kept on a level of clothes and
being cute for boys. This is a very unrealistic outlook and......

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Approximate Word Count: 1499
Approximate Pages: 6 (260 words per double-spaced page)

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