Ben & Jerry's Timeline
Ben & Jerry's Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth", being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the "Woodstock of ice cream".
· In 1977, Ben Cohen and Jerry Greenfield move to Vermont and complete a $5 correspondence course in ice cream making from Penn State University.
· In 1978 with a $12000 investment ($4000 of it borrowed), Ben and Jerry open their first Ben......
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