Stay TunedThe Exploitation Of Children In Television Advertisements
Across America in the homes of the rich, the not-so-rich, and in poverty-stricken
homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing
tool, the television, usurping freedoms from children and their parents and changing
American culture. Virtually an entire nation has surrendered itself wholesale to a medium
for selling. Advertisers, within the constraints of the law, use their thirty-second
commercials to target America's youth to be the decision-makers, convincing their parents
to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this
targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to
brands, creating among the children a loss of individuality and self-sufficiency, denying
them the ability to explore and create but instead often encouraging poor health habits. The
children......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 4422
Approximate Pages: 18 (260 words per double-spaced page) |