Broadcasting, Programming, and The Audience
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going on the information given about this hypothetical situation, we can
predict what each of the four stations in this market will show.
There are three distinct audience preferences. The first groups of 1200
viewers has a first programming preference of sitcoms and a second choice of
soaps. The second group numbers 900 viewers and would pick cops first and soaps
second. The third group, 500 viewers, likes soaps first and sitcoms and their
second choice.
This model says that the audience will watch their first choice first
and then the second choice, but only is their first choice is not available.
Let's say that the Federal Communications......
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