-1957-
Significant increases in soft drink and popcorn sales are noted after directives to "Drink Coke" and "Eat Popcorn" were subliminally projected onto a movie screen over a six week period. The duration of the messages were so short that they were never consciously perceived. Despite admission of a hoax, the sales of popcorn rose 57.7% and the sales of Coca-Cola reportedly rose 18.1%. (Williamson, 1984)
-1985-
The families of two boys who committed suicide sued musicians Judas Priest, for allegedly placing in a song a subliminal message "Do it" - that the plaintiffs believed pushed their sons into suicide (Williamson, 1984).
The Orwellian concept that our thoughts, attitudes, and behaviours are capable of control through various mediums gained plausibility in 1957, and created a frenzy of consumer concern after subliminal messages stealthily urged them to purchase. With early researchers understanding that mental structures underlying our actions were not always in......
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