L.L.Bean started from making a hundred pair of boots, to becoming one of America largest mail order retailer of high quality outdoor goods and apparel for men, women and children. Leon Leonwood Bean founded L.L. Bean in 1912; the company headquarters is in Freeport, Maine. Leon Leonwood Bean founded his business on a belief in honesty, commitment to quality, customer satisfaction and a passion for the outdoors.
Leon Leonwood Bean was an avid outdoorsman that decided that he could improve on the typical hunting boots. He had a local shoemaker stitch a pair of waterproof shoe rubber to leather tops. Then he field-tested them himself to see first hand if they was any good. In 1912 he sold 100 pairs of the boots and "attached a tag guaranteeing 100% satisfaction. Within a matter of weeks, the shoes began coming back. Ninety pairs were returned, the rubber bottoms separated from the tops" (L.L.Bean.com). Leon Leonwood Bean make good on his promise of 100% satisfaction guaranteed......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1863
Approximate Pages: 8 (260 words per double-spaced page) |