The E-Commerce Opportunity
A secure e-commerce Web site can provide businesses with powerful competitive
advantages, including increased online retail sales as well as streamlined application
processes for products such as insurance, mortgages, or credit cards. E-commerce credit
card sales can be especially lucrative: according to independent analysts, cash
transactions on the Internet will reach $9 billion in 2000, and $30 billion in 2005.
By offering products and services on the Web, businesses can gain unique benefits:
· New customers: Anyone with an Internet connection is a potential customer: millions
around the world are already using the Internet for business transactions. Web
storefronts are open 24 hours a day, and require no investments in brick and mortar.
· Cost-effective delivery channel: Many products and services, such as software or
information, can be distributed directly to customers via the Web, enhancing the
customer experience and increasing......
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