82 full pages of the April 2001 Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America's population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to different stimuli (i.e. visual audio, etc
.) as well as where the advertising will be most effetc
ive. In other words, advertisers find it more beneficial to target specific audiences (Furnham; Mak, 1999).
One of the central audiences that......
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