America Online
Christina Flynn
Principles of Marketing
February 26, 2002
Mission Statement
"To become the world's most respected and valued company by connecting, informing and entertaining people everywhere in innovative ways that will enrich their lives."
Introduction
America On-line (AOL), the largest commercial on-line service provider in the US, has been presented with a daunting task. Remaining a viable competitor in an increasingly crowded, fast- changing and competitive market. . Consumer services are entering a highly contested market that is expected to be even more competitive with the arrival of telephone and cable television giants in the months to come. For example, AT&T dealt a devastating blow for AOL as well as hundreds of other Internet providers by offering five hours per month free Internet usage to its approximately 90 million customers, 20 million of whom already have personal computers.
AOL, the largest commercial on-line service,......
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Approximate Word Count: 842
Approximate Pages: 4 (260 words per double-spaced page) |