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Advertising Ethics


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The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market their drugs directly to the consumers. With this comes a potential harm to some consumers due to the fact that they feel like they are free to ask for anything that may stop the symptoms they have. Should the FDA take a stand in putting a stop to how certain drugs are marketed, or just continue to let it get out of control? Who should be able to control the prescriptions: the patient or the doctor?
Take the drug Prozac for our first example: it's in rock lyrics, magazines, books and billboards. I don't think there are too many people who have not heard of it or that in some point of their lives were not on it. Many parents are turning to their children's doctor to put them on it because of problems they may be having at home.
In an article from The Economist I found that it is illegal in Europe to advertise prescription drugs. They are......

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Approximate Word Count: 1267
Approximate Pages: 5 (260 words per double-spaced page)

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