WAL-MART.COM:
A Case Study in Managing Technical Transitions
Managing Technical Transitions
Prof. Michael Lawless
February 24, 2001
Prepared by:
Andrew Bender
Ann Howell
Amy Lavin
David Torgerson
Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in early 2000. Over the last year, however, Wal-Mart had suffered a number of failures in its Internet-based operations, as it tried feverishly, along with many other traditionally "bricks-and-mortar" companies, to make a transition to the Internet. As much of the commotion in the markets relative to the Internet subsided due to a slowing economy and a number of high-profile "dot-com" failures, Wal-Mart continued to experiment with it's Internet presence and corporate strategy. In......
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Approximate Word Count: 464
Approximate Pages: 2 (260 words per double-spaced page) |