"Shall I compare thee to a summer's day? Thou art more lovely and more temperate" William Shakespeare. Or, shall I compare thee to an airbrushed Vogue supermodel, and completely lose interest? It's not surprising that in our modern day society we are constantly assaulted by beauty. We see it everyday in magazines, on television, on billboards, everywhere we turn we see beautiful peopleĀalmost to the point of sensory overload. In fact, according to Trend Research Institute "in the past two decades divorce rates have risen over sixty-eight percent." What could account for the possible rise in apparent dissatisfaction with one's spouse? Interesting enough, a psychological principle known as the contrast effect might be adversely impacting our happiness. The contrast effect is a phenomenon that occurs when one's perception of the differences of two things is exaggerated depending on the order in which they are presented. For example, "if you lift a light object and then a......
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