1 Why are children getting fatter?
Food is cheaper than ever, particularly the popular "value" lines. Today, it's possibly
cheaper to eat snacks and ready meals than fruit and vegetables. Work and time
commitments mean convenience foods are frequently selected instead of home
cooking. This has become a vicious circle so children are now growing up without
the knowledge and experience of cooking.
Marketing campaigns for confectionery are stronger and louder than healthy eating
messages. The use of character merchandising and peer pressure often means that
parents give in to the pester power of children in the supermarket. Quite commonly
2-tier advertising campaigns are being used. Initially products are marketed to
children using cool character merchandising and early morning broadcasting slots.
Then manufacturers send a healthy and convenience message on the product to the
parent at the point of purchase.
Another obvious factor is inactivity. Parents are scared to let......
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